Continu is a modern learning platform designed to support team training and development. It offers a comprehensive set of features to create, share, connect, and measure training content and initiatives. Users can create engaging learning content, build courses and resources, manage virtual and in-person workshops, and conduct assessments and quizzes.
CHALLENGE
To enhance the Continu customer experience by offering subscription options directly via the Continu platform, while also providing a customer management solution.
SOLUTION
Turkois worked with Continu in order to create a seamless, integrated content subscription option using Stripe Connect and Stripe Billing, both improving the customer experience and providing a solution for managing customers.
RESULTS
By enabling direct subscription services for end users and offering a comprehensive e-commerce solution, Continu has streamlined its revenue generation process, making it more efficient and user-friendly
With an LMS platform currently in use by top brands across the country, Continu is constantly looking to offer product enhancements in order to provide consistently engaging user experiences, while also expanding on their growing user base. The Continu team decided that one key improvement to the platform was to provide users with options for subscription based content - this improvement would work to both enhance the platform’s usability, while also increasing profitability. Stripe’s flexible payment and billing solutions were a perfect fit for this effort, but the Continu engineering team had no experience with Stripe implementations.
Turkois worked closely with Continu leadership and engineering teams in order to identify optimal subscription payment flows and architecture, and deploy a seamless customer management solution that allows Continu to closely monitor content interaction and payment activity. Utilizing Stripe Connect and Billing, they were able to offer Continu customers the ability to find and subscribe to specific content, while ensuring seamless payment flows via Stripe Elements and Link. A complete Stripe dashboard was also provided to Continu for complete control of their customer management.
KEY RESULTS
Seamless integration of Stripe Standard Connect into Continu infrastructure, enabling efficient payment processing.
Integration of Stripe Billing to manage and track subscription statuses of B2B end users, facilitating on-demand content access control.
Development of a user-friendly onboarding page for Continu payment infrastructure, enhancing user experience.
Provision of a Connected Client dashboard for Continu B2B customers to monitor payment transactions and payouts, improving transparency and oversight.
Transfer of technology and comprehensive training to Continu team for ongoing maintenance and management of the infrastructure, ensuring sustainability and self-sufficiency.