the spicy nike roll

Wieden+Kennedy, Tokyo have made this wildly cool tv-ad for Nike. They've gotten a few Japanesse dj's together and shoved some inputs into their new kicks to to make sounds and eventually music by pressing and twisting them. Too bad it's only showing in the land of the rising sun. Konichiwa! [youtube=http://www.youtube.com/watch?v=uS1exujG3cY&feature=player_embedded]