WEB DESIGN & DEVELOPMENT
Turkois helps Psynergy modernize its digital presence across healthcare and equine industries
OVERVIEW
Psynergy Programs, Inc. provides compassionate, community-based mental health services through a network of residential and outpatient programs across California. The organization partnered with Turkois to redesign its website, psynergy.org, with the goal of modernizing its digital identity, improving navigation, and making information more accessible to clients and families.
Following the success of this project, Psynergy expanded the collaboration to redesign psynergyequine.com, the online home of its global Arabian horse breeding program. This second engagement extended Psynergy’s brand into an entirely different industry, focused on international reach, visual storytelling, and audience engagement.
THE CHALLENGE
Psynergy sought to elevate its web presence across two distinct audiences while ensuring both sites reflected the same level of care, professionalism, and innovation that define its overarching brand.
For Psynergy Programs, the goal was to create a clean, intuitive experience that clearly communicates services and values.
For Psynergy Equine, the challenge was broader: design a high-end, globally accessible website with a strong visual identity, multilingual support, and interactive features to showcase Psynergy’s horses and breeding program.
THE SOLUTION
Turkois partnered with Psynergy to completely redesign both websites from the ground up on modern, custom WordPress frameworks.
The redesigned psynergy.org features a streamlined structure of more than 40 pages, focusing on clear navigation, accessibility, and responsive design. The refreshed look and content organization make it easier for visitors to find programs, locations, and support resources.
The new psynergyequine.com project spanned over 100 pages and included a new logo and branding package developed by Turkois to give Psynergy Equine its own distinct yet cohesive identity. The site showcases an extensive library of horses through photo galleries, videos, and a custom interactive pedigree charts that traces lineage across generations. To engage a global audience, Turkois implemented multilingual functionality, providing content in English, Arabic, and Traditional Chinese.
Both websites were built for long-term scalability and ease of use. Turkois ensured that Psynergy’s internal team could independently manage updates and add new content through an intuitive CMS. Ongoing technical maintenance continues to support both platforms for performance, security, and future growth.
RESULTS
AND
OUTCOMES
RESULTS AND OUTCOMES
The redesigned Psynergy websites have transformed the organization’s online identity and strengthened its position across two industries:
A modernized, unified brand presence that distinguishes Psynergy among competitors in both healthcare and equine spaces
Distinct yet cohesive web experiences tailored to different audiences and goals
Streamlined navigation and mobile-friendly design enhancing accessibility and engagement
Multilingual support that connects Psynergy Equine with a global community
Interactive pedigree and media features that deepen storytelling and audience connection
Scalable WordPress infrastructure allowing Psynergy teams to manage updates with ease
Continued technical maintenance ensuring performance, security, and long-term sustainability